Packaging | Brand Identity
Pattes Chocolate
Category
Packaging
Brand Identity
Hand lettering
My Role
Graphic Designer
Illustrator
Pattes is a Parisian chocolaterie seeking a distinctive logo and packaging design to elevate its brand and boost sales. Inspired by the ornate typography found throughout the streets of Paris — from gilded café signs to intricate storefront lettering — I crafted hand-lettered wrappers that capture the city’s timeless elegance. The result is a packaging design that feels indulgent and artful, inviting customers to savor not only the chocolate but also the experience of unwrapping it.
Brief
Design elegant and memorable branding and packaging that reflects the luxury and craftsmanship of Pattes chocolates to solve their underwhelming market presence and increase wholesale orders.
Results
This branding and packaging redesign have increased wholesale orders, attracted more customers, and enhanced the chocolaterie’s reputation for luxury.