Graphic Design
Event Graphics
Category
Event graphics
Graphic Design
My Role
Graphic Designer
Lantern Press, a souvenir and gift company, showcases their products at several events every year. I designed large vinyl graphics that showcase the brand’s signature artwork and brand voice as well as point of sale signs, banners, and wholesale catalogs.
Brief
They wanted to increase wholesale orders and broaden their client base by attending trade shows across the country. The goal with the graphics was to showcase what they are known for best, incredible artwork, as well as establish a stronger brand recognition.
Las Vegas souvenir and Gift Show
Results
By making the Lantern Press brand and artwork more prominent in both Atlanta and Las Vegas shows, both events saw an average rise in traffic of 10% and an increase of pre-orders by 20%.